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PMAX placements exclusions, MCC spend monitor, ROAS auto-budget đŸš« 💰 📊...some of the Cool Tools I Found Last Week!

It actually took me two months this time, ⏳ but here's the list of 8 fantastic FREE scripts to save you time and automate tedious tasks from other makers in the space.

Author

Francesco Cifardi
February 26, 2025

Hey, before I leave you to your scripts and tools I have an announcement to make: you can now get me (and soon my team) to create custom automations for you!

You can book us for a one-off project, or on a monthly basis. We offer:

  • Up to Unlimited requests

  • Unlimited revisions

  • Free technical project analysis 

  • Tailored recommendations

  • High priority support

  • Full access to the source code

  • Whitelabeling

  • 30 days money back guarantee

This is perfect for you if your business relies heavily on advertising for revenue, but lacks technical capabilities to automate tasks to increase productivity. Ideal for mid to large Ecommerce, startups that raised funding, agencies, or corporates with small marketing teams.

Platforms we automate: Google Ads, Meta Ads, Linkedin Ads, Native, & more.

The tools we use: Custom scripts, Zapier, Make, n8n, Supermetrics, Funnel, & more.

We’re still working on the website, so if you’re interested in learning more submit a request here. Describe your needs, attach your company website, and let’s see if we’re a fit.

THE TOOLS

Creating original automation tools is a slow (and sometimes painful) process, so in the pursuit of providing you value on a more regular basis I thought it’d be a good idea to launch a new format for the newsletter: a list of Cool Tools I Found Last Week, delivered to you weekly.

I also posted about it on Linkedin. Come leave a like and a comment, it’ll make the algorithm tell your colleagues you have taste for great content! 😬

Let me know if you enjoy it, hate it, you think needs improvement, or there are some cool tools I should cover next week. Hit reply, your feedback is always much appreciated.

1. Google Ads Extension Audit Script

Analyzes all extension types across your account, generating a detailed HTML report with insights and recommendations. It checks sitelinks, callouts, snippets, calls, locations, promotions, and images, highlighting best practices, status indicators, and an action plan for improvement. Author: Geert Groot.

2. Budget management for mid/high-funnel campaigns

This script automates budget adjustments based on ROAS, scaling spend up or down to match performance. It factors in conversion delays, applies only to labeled campaigns, and allows easy customization. Keep budgets aligned with actual results. Author: Jermaya Leijen

3. Unlock paid and organic search synergy (two scripts)

One analyzes Google Ads keywords, tracking their organic rank, while the other pulls Search Console data. Together, they optimize ad spend, prevent cannibalization, and provide unified insights in a dashboard. Automate keyword decisions, boost ROI, and refine strategy—despite GSC’s ranking limitations. Author: Jermaya Leijen

4. Spot landing page issues before they kill conversions

This Google Ads script checks all landing pages daily, flags conversion drops, and sends email alerts when something’s wrong. Stay ahead of issues, keep campaigns optimized, and prevent revenue loss—no more scrambling to fix problems after they hurt performance. Author: Marc Cornelius

5. Monitor Google Ads budgets

This script monitors accounts at the MCC level, detects potential overspending, and sends daily email updates—so you stay in control without the stress. It’s like having an extra set of eyes on your campaigns while you focus on other priorities. Author: Marc Cornelius

6. Budget Lifeguard script

Automates budget tracking across accounts, pulling spend data into a Google Sheet and sending a Monday email summary. It highlights overspending or underspending accounts, supports labeled accounts, and offers custom formatting. No more digging through accounts—just clean, actionable data. Author: Marius Blau

7. Monitor spend at the MCC level

This 30-line script saves agencies 4+ hours monthly by automatically pulling Google Ads MCC spend into a Google Sheet—perfect for reporting, billing, and budget tracking. No more manual checks, copy-pasting, or exports. It even includes account names and IDs, making it easy to spot unusual spend patterns. Author: Niklas Buschner

8. PMax Placement Exclusion (script update).

PMax optimizes spend, not profit, often placing ads on low-value sites. This script flags bad placements using six key spam indicators, like short/hyphenated domains, numbers, repeated characters, Punycode, and scammy keywords. Run it to clean up your placements and boost performance. Author: Nils Rooijmans

Get Custom Automation

Wish a specific script had an MCC version? Maybe have AI generated assets, or specific reporting? We got you covered!

Submit a request here. Describe your needs, attach your company website, and let’s see if we’re a fit.

Have questions or feedback? Hit reply. Loved it? Share it! 🙂

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